Future-Proof Marketing Skills
Welcome to the essential course for navigating marketing's changing landscape. With significant changes like the end of cookies impacting digital marketing, it's crucial to go back to basics of Strategy.
This course is your guide to understanding and responding to these shifts effectively.
Online videos
4 main modules to learn everything about Strategy and developing your own learning agenda.
Researching your Consumer
Understanding Your Audience: Comprehensive Techniques and Tools for Effective Consumer Research.
Mapping your Competitors
Competitive Analysis: Mapping, Evaluating, and Understanding Your Market Rivals
Identifying your Brand's value proposition
Defining Your Unique Selling Point: Crafting a Strong and Compelling Value Proposition
Navigating Cultural trends.
Staying Relevant: Identifying, Understanding, and Leveraging Emerging Cultural Trends that shape your consumers desition.
Learn how to align your brand to the United Nation's Sustainable Development Goals
Enhancing Your Strategic Learning
Plan your learning agenda with me after reviewing the videos.
Stay Accountable: Bi-Weekly Check-ins
Ensuring Progress and Staying on Track with Your Learning Agenda
Goal Setting: Collaborative Planning
Define and Refine Your Strategic Goals with Expert Guidance
Leverage My Experience
Benefit from My Expertise to Overcome Challenges and Achieve Success
Tailored Support: Personalized Feedback
Receive Customized Advice and Insights to Enhance Your Learning Journey